Since 1997, MasterCard has received hundreds of awards for their catchy ad campaign featuring the slogan “Priceless.” As Christians, I think the slogan for our relationships with Christ should be “Serving Is Priceless.” Most people think that serving is the same thing as service. I disagree. I believe there is a huge difference between the two. Christ did not come to give good service; He came to serve. As an athlete, I am not supposed to give good service to my teammates—I am to serve them. As a coach, I serve my team; I do not provide them a service. Service is something you pay for or something you expect, such as courteous and prompt attention from the employees at a restaurant or gas station. But serving goes deeper.

What does it take to be the coach of the number one football team in the nation? Most people are under the assumption that one must neglect his family and everything else that is important and spend every waking moment preparing his team for success. What does Bob Stoops, head coach of the 2000 national champion Oklahoma Sooners, do? He and his staff start their day at 8:45 a.m., usually end in time to be home for dinner, and have Wednesday night family gatherings with their wives and children. It appears that Stoops has set some priorities in his life and has a good handle on the often-difficult task of balancing family and career.