Competition is an obvious part of the coaching life, resulting in either winning or losing. But God’s Word reminds us not to get so caught up in the results that we forget to take care of the flock—the athletes—who have been put under our watch.

Of course, we all want to win. Yet if we forget that we’re really working toward an imperishable crown (as Paul writes in 1 Corinthians 9:25), then we’ve lost sight of why we’re coaching in the first place. In other words, just as we live our lives to please the Good Shepherd, so too should we coach our players with the same goal. In the process, we’ll serve as examples to the sheep. 

I once worked with a head football coach who had a large sign behind his desk that simply read “No Excuses.” What this meant to his staff and players was that he would not accept any explanations when something went wrong. He wanted them to be personally responsible and not put the blame on any other people or circumstances.

One of the Division 1 schools in my area entered its conference tournament as the number eight seed and appeared to be a long shot to win it all. The head coach for the team admitted they fell short of expectations, but that the one goal they could hold on to was winning a conference tournament championship. Despite the odds, the team achieved that goal by knocking off the first-, second- and fourth-seeded teams, earning an automatic berth in the NCAA tournament in the process. As one player said, the team put it together when it counted most.

One of my favorite things about John Wooden’s coaching was that he taught his players each year to put on their socks and tie their shoes properly. You’d think college-aged athletes could already do this, but Wooden took nothing for granted. He paid attention to the little things, which made the big things come more easily for his teams over the years.

Of course, Coach Wooden wanted to teach his players a lesson: If they were going to play in his program, they had to put aside what they wanted to do and follow his plans for the team. That discipline in the small things gave his teams great results, as they won 10 national championships and set an example for the rest of us how the little things make the biggest difference.

Almost every Christian coach I know wants to have a philosophy of coaching that is positive. But in the battle of competition, sometimes we get caught up in the heat of the moment and lose our focus. We may stay positive on the outside, but inside we are feeling the tension—tension that causes us to lose that positive edge.

I have found that what we tell our athletes to think about is exactly what they will think about. We may say, “Don’t ever miss a serve on game point.” What are they thinking when they come to the line? They are thinking about not missing the serve. What do they see? Missing the serve, which is exactly what we told them to think about!